Geoffrey Moore

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Geoffrey Moore is the founder and president of The Chasm Group (TCG), a firm providing marketing strategy and organizational services to such leading high technology companies as Apple, AT&T, Hewlett Packard, Oracle, and Sun Microsystems. He is the author of Crossing the Chasm and, most recently, Inside the Tornado. In his books as well as in his lectures, Moore introduces people to the gap or "chasm" that innovative companies and their products must cross in order to reach the lucrative mainstream market. Focusing on the Technology Adaptation Life Cycle, he demonstrates how market forces are driving the need for radical shifts in market strategy and prescribes appropriate tactics for succeeding in each stage of the cycle. Moore is a frequent speaker and lecturer at industry conferences and business schools.

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